Message to Future Partners

What could the right Amazon partnerdo for your brand?

When it comes to Amazon sellers, brands like yours are wary, and for good reason. It’s hard to find someone you can trust.

  • Trust to actually add value to your brand by positioning it the right way, so that you can gain market share…
  • Trust to work within your reseller policies and respect your MAP instead of driving the price to the ground…
  • Trust to represent your brand properly with customers, instead of getting them angry (with you!)…

In a nutshell, trust not to damage your brand just to make a quick buck.


So you are very careful. And you should be.

In fact, if you are like most brands we talk to, you are struggling to find the right path to distribute your product on Amazon — because the cost of trusting the wrong partner can be huge.

But Amazon matters, for any brand, and not just in terms of online sales.

More often than not, online is where your brand makes its first impression with new customers. In 2023, you cannot ignore it — and getting things wrong can be an expensive mistake.

Succeeding online is hard. But with the right partner, the benefits for your brand can be enormous, both online and in brick-and-mortar.


At Zoplenti, we believe we are that partner.

But words, we know, are cheap.

Do we respect your MAP and brand guidelines? Yes. Do we leverage our 7 years of experience in online retail to grow your brand and increase your market share? Of course.

We do all those things, and more.But everybody can say that (and unfortunately, they do!).

In a space filled with big proclamations, we like to keep it simple. We purchase your products, go the extra mile to market them the way your brand deserves, and sell them to our customers. Plain and simple.


Our vision is to set the benchmark for what a great retail partner should be.

That’s why we only reach out to brands if we see a strong opportunity based on our customer data and market conditions — we select based on the possible upside for both partners. If we form a partnership, it’s because we are fully committed to doing the hard work, doing it right, and bringing results.

At our core, we are a family-run business, inspired by generations of retail experience. We strive to do right by our customers, our partner brands, and our team. Why? Because we think that’s the only way to build something that lasts long-term.

If that’s what you look for in a retail partner, I hope you’ll take the time to read more
about us and
how we work.

We’re all looking forward to working with you.


Steven Hollander

Founder & CEO


Amazon is critical for your brand, even if it’s only a small part of your sales.

Discover Why

Discover the simple 3 step process we use to create winning partnerships.

How We Work

Zoplenti continues to be a great retailer for us. Your team is great at communicating and providing us the necessary information so we can ship your orders quickly and efficiently. We appreciate all you do for us and our brand on the different outlets you sell on.

J.C Lay

Sales, Heater Sports


Frequently Asked Questions

We are a top Amazon reseller. That means wepurchase your productsin bulk, and sell them to our customers, just like any other retailer.

Our model is simple: we partner up with market leading brands, and create a custom strategy to improve the brand's Amazon results. Our strategy is based on both your goals and our know-how in online retail.

Discover the details of how we work.

Yes. We send our partners regular purchase orders. We carry between one and six months of inventory at a time depending on the SKU.

Our replenishment strategy is based on both market factors (demand, seasonality, promotions, etc) and what works best for you (your lead times and logistics).

In any case, wealways purchase stock outright and ship it ourselves. We never require you to dropship directly to customers or sell on consignment.

To understand the details of our model, discover
how we work.

In a word, we look for opportunity. We think a partnership should benefit everyone, and so we focus on brands we can help grow.

Generally, we look for three things:

  • A solid reputation for quality and an established sales history.
  • A knack for great communication and streamlining operations.
  • A strong ambition to grow and dominate your market.

If that’s you, you should read more about
how we work.

If you are dissatisfied with your current results on Amazon, you are probably wary of resellers altogether. We understand that.

But we're not just a reseller. We're focused on helping our partner brands grow beyond your current level of online sales — all while boosting your brand reputation and making your (and our) customers happy.

Here’s the three main things that differentiate us from most Amazon resellers.

  • We develop and deploy a custom strategy for each brand we work with, with the goal of enhancing sales, ultimately growing your brand.
  • We have a strict customer satisfaction policy that ensures your brand’s customers are satisfied, protecting your brand equity.
  • We are easy to work with and always follow reseller and MAP policies.

You can read more about it on our
why page and our
how we work page.

For most brands, selling directly to Amazon is not a good idea.

  • They will offer you a standard, unfavorable contract.
  • They will not respect your MAP and retailer policies.
  • They will not invest in marketing your product.

To them, you are just one of the brands they carry, same as all your competitors.

Directly selling your products as a first party seller on Amazon is also not ideal for most brands. It forces you to invest time and resources building an online sales division, with all the learning curve (and potentially costly mistakes) that comes with it.

For most brands, that’s an unacceptable diversion from what they do best: create great products.

Read more about why Zoplenti is the best distribution method for your brand.

In a nutshell, we think online shopping should have the same level of service you get in your trusted brick and mortar store.

In practice, this means we have a no questions asked 100% refund policy in order to protect our partner brands from negative customer experiences, and we always go the extra mile to make sure every customer is happy.

The first step is to fill out our partnerships form to schedule a call with our team.

After we get to know each other and decide to work together, here’s what happens:

  • We start with a test PO, according to your MOQ policies to work through logistics.
  • We develop a custom strategy and start working on your presence on Amazon.
  • We develop a replenishment strategy and keep the communication channels open to evaluate results together.